You do not reason to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. Part of the recent studies reveal internet traffic which comes from mobile platform accounts much more 15% of the total visitors and it is rising. So, what does this mean for you? Well, that is the wake-up call if you’ve not done anything to concentrate on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you reason to develop a mobile version of your website to match your target audience to keep them connected, on the step!
What Should You Begin doing?
For hooking in your web audience at large, you could get a different website for mobiles as well as to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is an awesome ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying instruments. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web design?
Responsive Web Design can be a fad but a trend that existed for quite a while now. To put it simply, responsive design is the word for a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and greatest solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is when the Adaptive designing steps into.
What is Adaptive Web design?
Adaptive design is significantly newer concept in the sector. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in facets . elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to learn in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up the complete feel of you’ll find if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it can bring in brand inconsistency and confuse your target audience when they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, the lot more than 50% of website users will use their mobile devices to surf the world wide web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage the objective visitors and leverage the conversion ratio.
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